PR Masterclass

When it comes to PR, YOU are the expert at your story. Learn how to build a sustainable global PR strategy. 

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  How to PR

Traditional public relations (PR) agencies offer one of two things:

  1. Help with getting the media to speak to you, so you can tell your story (PR services); 
  2. Help with what to say when you do get an interview (media training).
NZ startups all ask the same questions about PR:
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'How to PR’ is a masterclass that will teach you

How media works including what the newsroom looks for; media strategies and real-life case studies that involve startups just like you.
How to come up with newsworthy angles.
How to build a media database (locally and in the US/Europe) so that you can pitch those newsworthy angles to the publications your target audience reads.
How to build a repeatable PR strategy including when you can (and should) DIY; and when to hire an agency as well as how to get the most out of paying for help.

Learn from our success!

We have over 20 years of experience working with the world’s biggest brands and high-growth startups. We’ve pitched successfully to TechCrunch, The London Times, AFR and others. Learn from our success. 

Format

This masterclass is presented over three (roughly) hour-long sessions; with a fourth catch-up around your unique strategy. You’ll leave feeling confident in your ability to tell your story and, critically, BE HEARD!

What's Included

You’ll receive a four part playbook; resources pack (including trusted global PR agency contacts); discounted rates for ad hoc help and more…

Pricing

NZD $1800. (Presented 1:1 and tailored to your vertical). Invite your team for an extra NZD $500 pp. Group masterclasses on request (standalone sessions) - POA.

Book my spot

Let’s help you tell your story!